Your new sonic branding partner

Meet Matt Fisher. Former Imaging Director at BBC Radio 1 and Radio 2, and founder of Hundred Hand Slap, a creative agency crafting standout sonic branding, jingles, music and sound design for radio.

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A fresh perspective on radio imaging

The challenge

In the radio imaging world, a few familiar approaches have become the go-to standard. While they may deliver results, this 'sonic syndication' can produce packages that feel predictable, with stations starting to blend together. Today’s challenge is to reinvent your audio branding, to break new ground while still honouring what works.

The opportunity

Breaking the mould takes courage and the right guidance. For more than twenty years, Matt has helped brands such as the BBC, VRT and Bauer take that leap, crafting unique sonic identities that resonate, stand out, win awards, and often become the benchmark for others to follow. If you are ready to trail-blaze a new sound, we are the agency to help you lead the way.

Meet Matt Fisher
"A force in sonic branding."

"I like to work differently. I’ll bring together a global collective of collaborators to create a sonic identity for you that helps your brand lead, not follow."

Matt Fisher | Founder & CEO

Our difference is your advantage

Creative dreamers

Matt and the team are strategic thinkers and big dreamers, combining decades of radio expertise with big picture thinking to create imaging that strengthens your brand and connects with your audience. Drawing from a deep well of front-line service and a strong appetite for new technologies, we make every project resonate.

A worldwide squad

When you work with us, you’re not hiring a single 'staff' team, you’re unlocking a global talent network of voice over artists, singers, composers, sound designers, producers, and more. We bring together the people perfectly matched to your project, ensuring your sound is unique to your brand and speaks to your audience.

You come first

We’re big on treating people properly. Every client gets our full attention, regardless of the size of the project. You’ll never be bumped aside for a bigger name or budget, and with our global collaboration network, nothing is out of scope. It’s a partnership built on respect, care, and consistently great work.

What we’ll do for you

Sonic branding

Audio logos
Station idents
Jingle packages

From jingle packages to full imaging suites, audio branding is at the core of everything we do. We exist to make you sound distinctive and to connect you with your audience.

Music creation

News Beds
Event & Campaign Tracks
Show Themes

From show themes to news and utility music, we craft music beds tailored to any brief, mood, or genre. By tapping into our global network, we are able to make truly authentic tracks.

Sound design

Custom FX
Immersive Sounds
Stock FX

From fully custom builds designed around your format or genre, to off-the-shelf FX packages that are ready to air, we craft imaging FX packages for every conceivable project.

Hear our radio work

Station Sound for BBC Radio 1

Hear just some of the award-winning station sound crafted under Matt Fisher’s direction for BBC Radio 1.

Custom
Dance Beds

A small selection of custom talk-over beds crafted by our team specifically for dance focused radio.

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Spatial
Imaging
FX

A montage of binaural imaging FX from our new Spatial FX album. Request a free copy today.

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Custom Rock Beds

A taster of our rock talk-over beds, created for one of the UK’s biggest broadcasters.

Station Sound for 6 Music

Custom
Pop
Beds

A selection of Station Sound elements created for 6M under the leadership of our founder and CEO, Matt Fisher.

A colourful collection of pop beds spanning multiple genres, created for our UK radio clients.

Station Sound for 1Xtra

Hear just some of the award-winning station sound crafted under Matt Fisher’s direction for 1Xtra.

Imaging Package

A unique imaging package fusing 8 radio stations sonic identities into one single cohesive sound.

Dynamic
Personalised
Promos

A first for the BBC, we used ad insertion tech to build real time personalised promos for 6 Music.

Explore a wider set of projects

The offer

30% off your next radio imaging, jingle, music, or sound design project.

Sign me up!

*This offer is valid until 31 January 2026 / Cette offre est valide jusqu’au 31 janvier 2026

Our story

Founded by Matt Fisher, Hundred Hand Slap grew from a lifelong obsession with sound, connection, and collaboration.

Matt is a visionary leader, audio creative, sound designer, and sonic storyteller working across radio, film, television, podcasts, gaming, and live experiences.

For nearly two decades, he helped define the sound of modern broadcasting at the BBC, delivering multi award-winning work across BBC Radio 1, BBC Radio 1Xtra, BBC Radio 2, BBC Radio 6 Music, BBC Asian Network, and more. During this time, he led teams of audio specialists, shaping distinctive sonic identities with a focus on craft, clarity, and audience connection.

Alongside broadcasting, Matt has produced acclaimed podcasts for Audible, Wondery, Cup & Nuzzle, Granny Eats Wolf, and Campside Media, helping each project find its voice and build meaningful connections with audiences worldwide.

His live and experiential work spans collaborations with chart-topping artists, major record labels, large-scale drone shows, and immersive museum exhibitions.

At its core, Hundred Hand Slap partners with radio stations to harness the power of sound to build identities, and move audiences. It combines deep strategic insight with creative curiosity and a genuinely collaborative approach.

Trusted by creatives worldwide

“Ideas and concepts on an entirely different level to the rest of the competition.”

Virgin Radio UK

“They’ve won us countless awards for station sound - they've got the golden touch.”

BBC Radio 1

“A rare blend of creative strategy and production excellence.”

Radio X

“We have all the time in the world for Matt and his incredible team.”

Capital

“They helped us to resonate with a truly broad and diverse audience at scale.”

BBC Radio 2

Connect

Let's talk

One sonic ecosystem: